Sustainable and Enjoyable Nutrition – iCoach Nutrition

Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Justin Murphy, Owner of iCoach Nutrition, located in Prosper, TX, USA.

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What’s your business, and who are your customers?

iCoach Nutrition is a group of online nutritionists helping people to live their best life by implementing sustainable and enjoyable nutrition and lifestyle changes! It is our mission to help people discover how to truly live their best life by working 1:1 with a nutritionist that produces not only results but does it in a way that is sustainable for the rest of their life. We work extensively with clients locally as well as all around the world to establish a healthy relationship with food and their body. We help clients take control of their life with the help of education and accountability from a nutritionist that genuinely cares about their individual needs.

Tired of not seeing results? Sometimes the all-or-nothing approach to diet and exercise can leave you falling off the deep end. Instead, we identify your bad habits and work to improve them over time in order to create truly sustainable change. The result? You will learn how to build a plan that works for you and your lifestyle. You will simply feel, look, and perform better than ever before. The time is never going to be right; take action today. This is your ONE life. Make it the BEST LIFE!
Watch this video to learn more:

Tell us about yourself

My name is Justin Murphy. Long story short… I discovered my passion 13 years ago, and it has led me into an amazing career, helping others and changing their life along the way. I started off in the field as a personal trainer. After a few years, I began to coach CrossFit. During this time, I was also pursuing my degree in nutrition at Texas Woman’s University. After working with over a thousand clients, nutrition always seemed to be the hardest part of the equation when it came to getting results.

Most people didn’t have trouble exercising. They simply just didn’t understand nutrition. The old saying holds true, “you can’t out-train a bad diet.” It was at this moment that I knew I needed to focus all of my energy on learning the science, psychology, and application of nutrition coaching. For the last 13 years, I have dedicated my life to becoming the best nutritionist in the world. I have learned A LOT along the way, and I believe that education truly does drive compliance. I will always be a lifelong learner to ensure that my coaching always reflects that of an empathetic problem solver.

You see, I believe nutrition has no end date, there is no magic pill, and there are a million different ways to achieve success. It all depends on the person and their own unique needs and wants. I believe that helping others is the reason why I’m here on earth. I believe that nutrition and lifestyle coaching is my platform to help change the world. I am so excited to meet you, to connect, and to help you discover how to truly live your best life!

What’s your biggest accomplishment as a business owner?

I have helped over 1,000 clients achieve sustainable weight loss!

What’s one of the hardest things that come with being a business owner?

Everything is on me…the good and the bad. As a husband, dad of 2 boys, and business owner, I have a lot of responsibility. Life can sometimes be stressful, but I have a very strong why that helps me to overcome any how that comes my way! God is always working in my life, and my purpose is to fulfill the mission that he has designed for me.

What are the top tips you’d give to anyone looking to start, run and grow a business today?

1.) Business is hard. There are going to be ups and downs, so make sure you’re extremely passionate about what you do.
2.) Give more than you take! Prioritize helping people, and everything else will work itself out.
3.) Prioritize building relationships and community! Human connection is one of the most important aspects of building a business, and your reputation is everything.

Is there anything else you’d like to share?

I just wanted to take a second to share some FREE resources that have helped over 1,000 of our 1:1 coaching clients over the last 13 years, and I think they could really help you as well!

πŸ‘‰ 83-page Nutrition eBook
πŸ‘‰ Meal Prep Strategy Guide
πŸ‘‰ Easy, Fast, Tasty & Healthy Recipes
πŸ‘‰ iCoach Nutrition Radio Podcast
πŸ‘‰ Workout Programs

You can download all of these here on my website for FREEπŸ‘‡

Also, here’s a link to my Facebook group if you would like to join our awesome community of education and support πŸ‘‡

I hope to be able to provide value to this awesome community in order to help all of us live a sustainable healthy lifestyle! Thanks again, and I look forward to connecting with more of you πŸ™‚

Where can people find you and your business?