Online Nutrition & Lifestyle Coaching

Helping people just like you overcome their struggles in order to live their best life once and for all!

Apply Today

The weight loss industry in it of itself generates $20 BILLION every year!

After working with thousands of people, most people are constantly in a perpetual state of wanting to lose weight. The fact that most people aren’t happy with how they look is a huge problem. It is my mission to help as many people in this world as possible discover how to truly live their best life through nutrition and lifestyle coaching that produces not only results, but does it in a way that is sustainable for the rest of your life. No more yo-yo dieting! Establish a healthy relationship with food and your body. Take control of your life with the help of some education and accountability from a coach that genuinely cares about you and your individual needs. The time is never going to be right, take action today. This is your ONE life. Make it the BEST LIFE!

What you can expect from Justin Murphy Nutrition:

Personal nutrition coaching to get you into the best shape of your life, for the rest of your life!

What you can expect from iCoach Nutrition:

Personal nutrition coaching to get you into the best shape of your life, for the rest of your life!

Our Story…

iCoach Nutrition

i = Individualized, meaning that every single person on this earth has their own individual needs and wants

Coaching = an act of helping people overcome their own struggles in order to finally start living the life they deserve

People come to us for nutrition coaching, but they leave with a mindset towards life that inspires them to truly embrace the journey of loving their most authentic self and living the life they deserve. Our team will continue to grow and create the impact in this world that it so desperately needs and this is truly empowering.

But why did we start this company?  What impact do we hope to have?

2018 – OBESITY EPIDEMIC

We are currently experiencing an obesity epidemic that is taking lives across the nation. How is it that the fitness & nutrition industry generates 80+ BILLION dollars per year but yet we are more unhealthy than ever before?

One word…marketing.

People, companies, etc. target and market to consumers in order to trick you into buying their product or program. Many food and supplement companies are guilty of this as well.

In order to help you overcome your struggles once and for all, my team and I are on a mission to filter out the BS in the industry. Nutrition is not as complicated as most people make it. It’s time to simplify nutrition!

Sleep, food quality & quantity, exercise, hydration, etc. are the most important things to consider with any sustainable healthy lifestyle.

But, that stuff isn’t fancy. It’s boring. It’s a daily discipline that requires consistency and takes time to develop.

That’s the truth. So if you were expecting a magic pill, you came to the wrong place.

iCoach is here to teach you how to live a sustainable healthy lifestyle. We want you to love life! We want you to crush your goals while finding balance and true happiness.

What’s wrong with the old school way of nutrition coaching?

There is a lack of individualization in program design and a failure to add real value to people’s lives.

MEAL PLANS, TEMPLATES, CALCULATORS, AND APPS MAY HELP SOME PEOPLE BUT LIFE CHANGING TRANSFORMATION REQUIRES HUMAN INTERACTION ON A DAILY, WEEKLY, MONTHLY, AND YEARLY BASIS.

Although technology advancement is great, human interaction is absolutely essential. The ability to text your coach and ask a question or do a facetime call at the grocery store is so incredibly powerful.

We can create the best plan in the world for the client, but the reality is that life will happen and the plan may have to shift…A LOT.

You will get sick, you will go on vacation, you might get injured or have to get surgery, your goals will change, etc.

People are not robots, we have feelings. People need community, support and accountability.

This is the foundation on which iCoach was built! We truly listen. We assess your situation and individual needs & wants. We incorporate your “non negotiables.” We create a strategy to help you reach your goals. We help you overcome your struggles in order for you to live YOUR best life once and for all!

Our goal is to make this the last coach or program that you ever have to hire. We provide a truly unique experience. It’s not just about the nutrition coaching, it’s about developing the mindset along the way.

You deserve to feel amazing!

You deserve to look amazing!

YOU DESERVE EVERYTHING THAT YOU HAVE EVER WANTED OUT OF LIFE!

APPLY FOR COACHING

5 Tips for Night Shift Nurses 👩‍⚕️👨‍⚕️⁣
⁣
“Being a night shift nurse is hard all around. Between the sleep schedule, and the eating schedule, it makes some difficult things in life a little more difficult. I worked nights when I first started working as an RN and I instantly gained weight. I worked nights a total of 9 months and by the end of it I had gained 30 pounds. THIRTY. ⁣
⁣
Working nights, or shift work in general is challenging and naturally yields bad habits, but the weight gain is completely avoidable.  It just takes some preparation and awareness! I am going to share 5 tips that I wish I had when I was working nights that would have prevented the weight gain. ⁣
⁣
1.) Be Prepared. ⁣
⁣
I know this sounds so simple it's almost ridiculous, but it's so much harder than it sounds. I was terrible at prepping food and showing up to work with adequate amounts of GOOD QUALITY FOOD to fuel my night. When your off your busy making up for lost time from the previous week that the last thing on your mind is to prepare for the next week. I would stop by whole foods and pick up frozen meals, bags of chips etc. Yes, I knew there was a hot bar with great quality food I just could have made myself something to go, and picked up some fresh fruits and veggies but when you fail to prepare and you are about to go in for your “first of three” (nursing term) the last thing you want to do is eat healthy. You are sad, stressed, tired, and overwhelmed and since I didn't pack any good quality foods to eat my emotions led me to the processed and frozen crap. Take your last day before you head in for the night to prepare at least three solid meals for your three shifts and pick up enough good quality snacks in your grocery run to take with you as well. Having salmon and broccoli, carrots, cucumbers, raspberries and nut mix is a much better alternative. ⁣
⁣
Head over to www.iCoachNutrition.com to continue reading...
5 Tips for Night Shift Nurses 👩‍⚕️👨‍⚕️⁣ ⁣ “Being a night shift nurse is hard all around. Between the sleep schedule, and the eating schedule, it makes some difficult things in life a little more difficult. I worked nights when I first started working as an RN and I instantly gained weight. I worked nights a total of 9 months and by the end of it I had gained 30 pounds. THIRTY. ⁣ ⁣ Working nights, or shift work in general is challenging and naturally yields bad habits, but the weight gain is completely avoidable. It just takes some preparation and awareness! I am going to share 5 tips that I wish I had when I was working nights that would have prevented the weight gain. ⁣ ⁣ 1.) Be Prepared. ⁣ ⁣ I know this sounds so simple it's almost ridiculous, but it's so much harder than it sounds. I was terrible at prepping food and showing up to work with adequate amounts of GOOD QUALITY FOOD to fuel my night. When your off your busy making up for lost time from the previous week that the last thing on your mind is to prepare for the next week. I would stop by whole foods and pick up frozen meals, bags of chips etc. Yes, I knew there was a hot bar with great quality food I just could have made myself something to go, and picked up some fresh fruits and veggies but when you fail to prepare and you are about to go in for your “first of three” (nursing term) the last thing you want to do is eat healthy. You are sad, stressed, tired, and overwhelmed and since I didn't pack any good quality foods to eat my emotions led me to the processed and frozen crap. Take your last day before you head in for the night to prepare at least three solid meals for your three shifts and pick up enough good quality snacks in your grocery run to take with you as well. Having salmon and broccoli, carrots, cucumbers, raspberries and nut mix is a much better alternative. ⁣ ⁣ Head over to www.iCoachNutrition.com to continue reading...
How many hours of sleep do you get on average each night?⁣
⁣
Comment below 👇⁣
⁣
As you already know, sleep is absolutely essential to our health and well-being. In fact, sleep is just as important as nutrition and exercise when it comes to improving your health, body composition and performance. However, lack of good quality sleep will eventually lead to mind fog, weight gain, decreased performance, hormone imbalances, increased risk of getting sick and much more. ⁣
⁣
The good news is that returning to an adequate amount of sleep can reduce these risks dramatically. Sometimes falling asleep and staying asleep through the night is a challenge for some people. Listed below are five of the most common issues inhibiting us from getting a good night’s sleep.⁣
⁣
Caffeine:⁣
Coffee, energy drinks, and other supplements are all stimulants that can dramatically affect our sleep. Research shows that individuals that drink caffeine after 2 pm are much more likely to experience issues falling asleep at night. ⁣
⁣
Alcohol:⁣
Alcohol is most commonly consumed at night so therefore it has the ability to interfere with our deep sleep or REM sleep. Regardless of whether or not we get 7 hours of sleep, drinking can interfere with our bodies ability to recover while sleeping.⁣
⁣
Exercise:⁣
Working out too close to bedtime can affect our ability to fall asleep at night. High intensity exercise in particular can leave an individual’s sympathetic nervous system stimulated, inhibiting him/her to fall asleep and stay asleep throughout the night. Not to mention, exercising regularly has been shown to normalize our circadian rhythms and regulate our endocrine function.⁣
⁣
Dinner:⁣
Large dinner’s can also inhibit an individual from falling and staying asleep at night. Simply eating till you are stuffed can lead to trouble falling asleep if the meal is consumed too close to bedtime. Eating until you are 80% full is a good rule of thumb to live by for not only dinner, but each meal of the day. A nice balance of carbohydrates, proteins, and fats for dinner will leave you satiated through the night. ⁣

Head over to www.iCoachNutrition.com to continue reading...
How many hours of sleep do you get on average each night?⁣ ⁣ Comment below 👇⁣ ⁣ As you already know, sleep is absolutely essential to our health and well-being. In fact, sleep is just as important as nutrition and exercise when it comes to improving your health, body composition and performance. However, lack of good quality sleep will eventually lead to mind fog, weight gain, decreased performance, hormone imbalances, increased risk of getting sick and much more. ⁣ ⁣ The good news is that returning to an adequate amount of sleep can reduce these risks dramatically. Sometimes falling asleep and staying asleep through the night is a challenge for some people. Listed below are five of the most common issues inhibiting us from getting a good night’s sleep.⁣ ⁣ Caffeine:⁣ Coffee, energy drinks, and other supplements are all stimulants that can dramatically affect our sleep. Research shows that individuals that drink caffeine after 2 pm are much more likely to experience issues falling asleep at night. ⁣ ⁣ Alcohol:⁣ Alcohol is most commonly consumed at night so therefore it has the ability to interfere with our deep sleep or REM sleep. Regardless of whether or not we get 7 hours of sleep, drinking can interfere with our bodies ability to recover while sleeping.⁣ ⁣ Exercise:⁣ Working out too close to bedtime can affect our ability to fall asleep at night. High intensity exercise in particular can leave an individual’s sympathetic nervous system stimulated, inhibiting him/her to fall asleep and stay asleep throughout the night. Not to mention, exercising regularly has been shown to normalize our circadian rhythms and regulate our endocrine function.⁣ ⁣ Dinner:⁣ Large dinner’s can also inhibit an individual from falling and staying asleep at night. Simply eating till you are stuffed can lead to trouble falling asleep if the meal is consumed too close to bedtime. Eating until you are 80% full is a good rule of thumb to live by for not only dinner, but each meal of the day. A nice balance of carbohydrates, proteins, and fats for dinner will leave you satiated through the night. ⁣ Head over to www.iCoachNutrition.com to continue reading...
5 Tips for Night Shift Nurses 👩‍⚕️👨‍⚕️⁣
⁣
“Being a night shift nurse is hard all around. Between the sleep schedule, and the eating schedule, it makes some difficult things in life a little more difficult. I worked nights when I first started working as an RN and I instantly gained weight. I worked nights a total of 9 months and by the end of it I had gained 30 pounds. THIRTY. ⁣
⁣
Working nights, or shift work in general is challenging and naturally yields bad habits, but the weight gain is completely avoidable.  It just takes some preparation and awareness! I am going to share 5 tips that I wish I had when I was working nights that would have prevented the weight gain. ⁣
⁣
1.) Be Prepared. ⁣
⁣
I know this sounds so simple it's almost ridiculous, but it's so much harder than it sounds. I was terrible at prepping food and showing up to work with adequate amounts of GOOD QUALITY FOOD to fuel my night. When your off your busy making up for lost time from the previous week that the last thing on your mind is to prepare for the next week. I would stop by whole foods and pick up frozen meals, bags of chips etc. Yes, I knew there was a hot bar with great quality food I just could have made myself something to go, and picked up some fresh fruits and veggies but when you fail to prepare and you are about to go in for your “first of three” (nursing term) the last thing you want to do is eat healthy. You are sad, stressed, tired, and overwhelmed and since I didn't pack any good quality foods to eat my emotions led me to the processed and frozen crap. Take your last day before you head in for the night to prepare at least three solid meals for your three shifts and pick up enough good quality snacks in your grocery run to take with you as well. Having salmon and broccoli, carrots, cucumbers, raspberries and nut mix is a much better alternative. ⁣
⁣
Head over to www.iCoachNutrition.com to continue reading...
5 Tips for Night Shift Nurses 👩‍⚕️👨‍⚕️⁣ ⁣ “Being a night shift nurse is hard all around. Between the sleep schedule, and the eating schedule, it makes some difficult things in life a little more difficult. I worked nights when I first started working as an RN and I instantly gained weight. I worked nights a total of 9 months and by the end of it I had gained 30 pounds. THIRTY. ⁣ ⁣ Working nights, or shift work in general is challenging and naturally yields bad habits, but the weight gain is completely avoidable. It just takes some preparation and awareness! I am going to share 5 tips that I wish I had when I was working nights that would have prevented the weight gain. ⁣ ⁣ 1.) Be Prepared. ⁣ ⁣ I know this sounds so simple it's almost ridiculous, but it's so much harder than it sounds. I was terrible at prepping food and showing up to work with adequate amounts of GOOD QUALITY FOOD to fuel my night. When your off your busy making up for lost time from the previous week that the last thing on your mind is to prepare for the next week. I would stop by whole foods and pick up frozen meals, bags of chips etc. Yes, I knew there was a hot bar with great quality food I just could have made myself something to go, and picked up some fresh fruits and veggies but when you fail to prepare and you are about to go in for your “first of three” (nursing term) the last thing you want to do is eat healthy. You are sad, stressed, tired, and overwhelmed and since I didn't pack any good quality foods to eat my emotions led me to the processed and frozen crap. Take your last day before you head in for the night to prepare at least three solid meals for your three shifts and pick up enough good quality snacks in your grocery run to take with you as well. Having salmon and broccoli, carrots, cucumbers, raspberries and nut mix is a much better alternative. ⁣ ⁣ Head over to www.iCoachNutrition.com to continue reading...
How many hours of sleep do you get on average each night?⁣
⁣
Comment below 👇⁣
⁣
As you already know, sleep is absolutely essential to our health and well-being. In fact, sleep is just as important as nutrition and exercise when it comes to improving your health, body composition and performance. However, lack of good quality sleep will eventually lead to mind fog, weight gain, decreased performance, hormone imbalances, increased risk of getting sick and much more. ⁣
⁣
The good news is that returning to an adequate amount of sleep can reduce these risks dramatically. Sometimes falling asleep and staying asleep through the night is a challenge for some people. Listed below are five of the most common issues inhibiting us from getting a good night’s sleep.⁣
⁣
Caffeine:⁣
Coffee, energy drinks, and other supplements are all stimulants that can dramatically affect our sleep. Research shows that individuals that drink caffeine after 2 pm are much more likely to experience issues falling asleep at night. ⁣
⁣
Alcohol:⁣
Alcohol is most commonly consumed at night so therefore it has the ability to interfere with our deep sleep or REM sleep. Regardless of whether or not we get 7 hours of sleep, drinking can interfere with our bodies ability to recover while sleeping.⁣
⁣
Exercise:⁣
Working out too close to bedtime can affect our ability to fall asleep at night. High intensity exercise in particular can leave an individual’s sympathetic nervous system stimulated, inhibiting him/her to fall asleep and stay asleep throughout the night. Not to mention, exercising regularly has been shown to normalize our circadian rhythms and regulate our endocrine function.⁣
⁣
Dinner:⁣
Large dinner’s can also inhibit an individual from falling and staying asleep at night. Simply eating till you are stuffed can lead to trouble falling asleep if the meal is consumed too close to bedtime. Eating until you are 80% full is a good rule of thumb to live by for not only dinner, but each meal of the day. A nice balance of carbohydrates, proteins, and fats for dinner will leave you satiated through the night. ⁣

Head over to www.iCoachNutrition.com to continue reading...
How many hours of sleep do you get on average each night?⁣ ⁣ Comment below 👇⁣ ⁣ As you already know, sleep is absolutely essential to our health and well-being. In fact, sleep is just as important as nutrition and exercise when it comes to improving your health, body composition and performance. However, lack of good quality sleep will eventually lead to mind fog, weight gain, decreased performance, hormone imbalances, increased risk of getting sick and much more. ⁣ ⁣ The good news is that returning to an adequate amount of sleep can reduce these risks dramatically. Sometimes falling asleep and staying asleep through the night is a challenge for some people. Listed below are five of the most common issues inhibiting us from getting a good night’s sleep.⁣ ⁣ Caffeine:⁣ Coffee, energy drinks, and other supplements are all stimulants that can dramatically affect our sleep. Research shows that individuals that drink caffeine after 2 pm are much more likely to experience issues falling asleep at night. ⁣ ⁣ Alcohol:⁣ Alcohol is most commonly consumed at night so therefore it has the ability to interfere with our deep sleep or REM sleep. Regardless of whether or not we get 7 hours of sleep, drinking can interfere with our bodies ability to recover while sleeping.⁣ ⁣ Exercise:⁣ Working out too close to bedtime can affect our ability to fall asleep at night. High intensity exercise in particular can leave an individual’s sympathetic nervous system stimulated, inhibiting him/her to fall asleep and stay asleep throughout the night. Not to mention, exercising regularly has been shown to normalize our circadian rhythms and regulate our endocrine function.⁣ ⁣ Dinner:⁣ Large dinner’s can also inhibit an individual from falling and staying asleep at night. Simply eating till you are stuffed can lead to trouble falling asleep if the meal is consumed too close to bedtime. Eating until you are 80% full is a good rule of thumb to live by for not only dinner, but each meal of the day. A nice balance of carbohydrates, proteins, and fats for dinner will leave you satiated through the night. ⁣ Head over to www.iCoachNutrition.com to continue reading...