Online Nutrition & Lifestyle Coaching

Helping people just like you overcome their struggles in order to live their best life once and for all!

Apply Today

The weight loss industry in it of itself generates $20 BILLION every year!

After working with thousands of people, most people are constantly in a perpetual state of wanting to lose weight. The fact that most people aren’t happy with how they look is a huge problem. It is our mission to help as many people in this world as possible discover how to truly live their best life through nutrition and lifestyle coaching that produces not only results, but does it in a way that is sustainable for the rest of your life. No more yo-yo dieting! Establish a healthy relationship with food and your body. Take control of your life with the help of some education and accountability from a coach that genuinely cares about you and your individual needs. The time is never going to be right, take action today. This is your ONE life. Make it the BEST LIFE!

What you can expect from Justin Murphy Nutrition:

Personal nutrition coaching to get you into the best shape of your life, for the rest of your life!

What you can expect from iCoach Nutrition:

Personal nutrition coaching to get you into the best shape of your life, for the rest of your life!

Our Story…

iCoach Nutrition

i = Individualized, meaning that every single person on this earth has their own individual needs and wants

Coaching = an act of helping people overcome their own struggles in order to finally start living the life they deserve

People come to us for nutrition coaching, but they leave with a mindset towards life that inspires them to truly embrace the journey of loving their most authentic self and living the life they deserve. Our team will continue to grow and create the impact in this world that it so desperately needs and this is truly empowering.

But why did we start this company?  What impact do we hope to have?

2018 – OBESITY EPIDEMIC

We are currently experiencing an obesity epidemic that is taking lives across the nation. How is it that the fitness & nutrition industry generates 80+ BILLION dollars per year but yet we are more unhealthy than ever before?

One word…marketing.

People, companies, etc. target and market to consumers in order to trick you into buying their product or program. Many food and supplement companies are guilty of this as well.

In order to help you overcome your struggles once and for all, my team and I are on a mission to filter out the BS in the industry. Nutrition is not as complicated as most people make it. It’s time to simplify nutrition!

Sleep, food quality & quantity, exercise, hydration, etc. are the most important things to consider with any sustainable healthy lifestyle.

But, that stuff isn’t fancy. It’s boring. It’s a daily discipline that requires consistency and takes time to develop.

That’s the truth. So if you were expecting a magic pill, you came to the wrong place.

iCoach is here to teach you how to live a sustainable healthy lifestyle. We want you to love life! We want you to crush your goals while finding balance and true happiness.

What’s wrong with the old school way of nutrition coaching?

There is a lack of individualization in program design and a failure to add real value to people’s lives.

MEAL PLANS, TEMPLATES, CALCULATORS, AND APPS MAY HELP SOME PEOPLE BUT LIFE CHANGING TRANSFORMATION REQUIRES HUMAN INTERACTION ON A DAILY, WEEKLY, MONTHLY, AND YEARLY BASIS.

Although technology advancement is great, human interaction is absolutely essential. The ability to text your coach and ask a question or do a facetime call at the grocery store is so incredibly powerful.

We can create the best plan in the world for the client, but the reality is that life will happen and the plan may have to shift…A LOT.

You will get sick, you will go on vacation, you might get injured or have to get surgery, your goals will change, etc.

People are not robots, we have feelings. People need community, support and accountability.

This is the foundation on which iCoach was built! We truly listen. We assess your situation and individual needs & wants. We incorporate your “non negotiables.” We create a strategy to help you reach your goals. We help you overcome your struggles in order for you to live YOUR best life once and for all!

Our goal is to make this the last coach or program that you ever have to hire. We provide a truly unique experience. It’s not just about the nutrition coaching, it’s about developing the mindset along the way.

You deserve to feel amazing!

You deserve to look amazing!

YOU DESERVE EVERYTHING THAT YOU HAVE EVER WANTED OUT OF LIFE!

APPLY FOR COACHING

*PERSONAL POST*⁣
⁣
@alexdmurph , my rock 😍⁣
⁣
I met this girl when I was 19 years old, now i’m 28. Over the last 9 years she has been with me through the ups and downs.⁣
⁣
She is truly my guardian angel that changed my life around and has empowered me to live the life I live today.⁣
⁣
Being married to an entrepreneur is not easy, but I am so thankful to have her by my side.⁣
⁣
We live in a very interesting world here in 2019. I work from home coaching clients from all over the world. I get to live out my passion for helping other people on the daily. ⁣
⁣
But, it’s not easy.⁣
⁣
Entrepreneurship is hard!⁣
⁣
There are no guarantees...⁣
⁣
Shit, life is hard!⁣
⁣
When you get comfortable in business, business starts to get uncomfortable.⁣
⁣
That’s the biggest lesson I learned after my 1st year, especially with having our first child.⁣
⁣
At the end of the day, I wouldn’t change it for the world. I am so extremely grateful to be able to live the life I live. ⁣
⁣
I’m in control. Nobody can fire me. In fact, the only person that can fire me is me.⁣
⁣
But, I will not take this opportunity for granted. ⁣
⁣
I will continue to create the positive impact in my clients life that they deserve.⁣
⁣
I will continue to build the life for my family and I that I have always dreamed of.⁣
⁣
Will it be easy? No.⁣
⁣
Will it be worth it? Absolutely.⁣
⁣
To all of my clients out there, THANK YOU!⁣
⁣
My family and I appreciate you more than you will ever know! ❤️⁣
⁣
For those of you that know @alexdmurph , give her a shoutout below 👇⁣
⁣
Alex, I love you! 😘⁣
⁣
Thank you for being a part of my crazy journey of entrepreneurship.
*PERSONAL POST*⁣ ⁣ @alexdmurph , my rock 😍⁣ ⁣ I met this girl when I was 19 years old, now i’m 28. Over the last 9 years she has been with me through the ups and downs.⁣ ⁣ She is truly my guardian angel that changed my life around and has empowered me to live the life I live today.⁣ ⁣ Being married to an entrepreneur is not easy, but I am so thankful to have her by my side.⁣ ⁣ We live in a very interesting world here in 2019. I work from home coaching clients from all over the world. I get to live out my passion for helping other people on the daily. ⁣ ⁣ But, it’s not easy.⁣ ⁣ Entrepreneurship is hard!⁣ ⁣ There are no guarantees...⁣ ⁣ Shit, life is hard!⁣ ⁣ When you get comfortable in business, business starts to get uncomfortable.⁣ ⁣ That’s the biggest lesson I learned after my 1st year, especially with having our first child.⁣ ⁣ At the end of the day, I wouldn’t change it for the world. I am so extremely grateful to be able to live the life I live. ⁣ ⁣ I’m in control. Nobody can fire me. In fact, the only person that can fire me is me.⁣ ⁣ But, I will not take this opportunity for granted. ⁣ ⁣ I will continue to create the positive impact in my clients life that they deserve.⁣ ⁣ I will continue to build the life for my family and I that I have always dreamed of.⁣ ⁣ Will it be easy? No.⁣ ⁣ Will it be worth it? Absolutely.⁣ ⁣ To all of my clients out there, THANK YOU!⁣ ⁣ My family and I appreciate you more than you will ever know! ❤️⁣ ⁣ For those of you that know @alexdmurph , give her a shoutout below 👇⁣ ⁣ Alex, I love you! 😘⁣ ⁣ Thank you for being a part of my crazy journey of entrepreneurship.
*PERSONAL POST*⁣
⁣
@alexdmurph , my rock 😍⁣
⁣
I met this girl when I was 19 years old, now i’m 28. Over the last 9 years she has been with me through the ups and downs.⁣
⁣
She is truly my guardian angel that changed my life around and has empowered me to live the life I live today.⁣
⁣
Being married to an entrepreneur is not easy, but I am so thankful to have her by my side.⁣
⁣
We live in a very interesting world here in 2019. I work from home coaching clients from all over the world. I get to live out my passion for helping other people on the daily. ⁣
⁣
But, it’s not easy.⁣
⁣
Entrepreneurship is hard!⁣
⁣
There are no guarantees...⁣
⁣
Shit, life is hard!⁣
⁣
When you get comfortable in business, business starts to get uncomfortable.⁣
⁣
That’s the biggest lesson I learned after my 1st year, especially with having our first child.⁣
⁣
At the end of the day, I wouldn’t change it for the world. I am so extremely grateful to be able to live the life I live. ⁣
⁣
I’m in control. Nobody can fire me. In fact, the only person that can fire me is me.⁣
⁣
But, I will not take this opportunity for granted. ⁣
⁣
I will continue to create the positive impact in my clients life that they deserve.⁣
⁣
I will continue to build the life for my family and I that I have always dreamed of.⁣
⁣
Will it be easy? No.⁣
⁣
Will it be worth it? Absolutely.⁣
⁣
To all of my clients out there, THANK YOU!⁣
⁣
My family and I appreciate you more than you will ever know! ❤️⁣
⁣
For those of you that know @alexdmurph , give her a shoutout below 👇⁣
⁣
Alex, I love you! 😘⁣
⁣
Thank you for being a part of my crazy journey of entrepreneurship.
*PERSONAL POST*⁣ ⁣ @alexdmurph , my rock 😍⁣ ⁣ I met this girl when I was 19 years old, now i’m 28. Over the last 9 years she has been with me through the ups and downs.⁣ ⁣ She is truly my guardian angel that changed my life around and has empowered me to live the life I live today.⁣ ⁣ Being married to an entrepreneur is not easy, but I am so thankful to have her by my side.⁣ ⁣ We live in a very interesting world here in 2019. I work from home coaching clients from all over the world. I get to live out my passion for helping other people on the daily. ⁣ ⁣ But, it’s not easy.⁣ ⁣ Entrepreneurship is hard!⁣ ⁣ There are no guarantees...⁣ ⁣ Shit, life is hard!⁣ ⁣ When you get comfortable in business, business starts to get uncomfortable.⁣ ⁣ That’s the biggest lesson I learned after my 1st year, especially with having our first child.⁣ ⁣ At the end of the day, I wouldn’t change it for the world. I am so extremely grateful to be able to live the life I live. ⁣ ⁣ I’m in control. Nobody can fire me. In fact, the only person that can fire me is me.⁣ ⁣ But, I will not take this opportunity for granted. ⁣ ⁣ I will continue to create the positive impact in my clients life that they deserve.⁣ ⁣ I will continue to build the life for my family and I that I have always dreamed of.⁣ ⁣ Will it be easy? No.⁣ ⁣ Will it be worth it? Absolutely.⁣ ⁣ To all of my clients out there, THANK YOU!⁣ ⁣ My family and I appreciate you more than you will ever know! ❤️⁣ ⁣ For those of you that know @alexdmurph , give her a shoutout below 👇⁣ ⁣ Alex, I love you! 😘⁣ ⁣ Thank you for being a part of my crazy journey of entrepreneurship.
The more you PAY, the more you PAY ATTENTION 💯⁣
⁣
When I first started nutrition coaching, I charged $100 / month.⁣
⁣
And for the most part, I was more of a babysitter than a coach.⁣
⁣
Fast forward to now, I charge way more (3-4x) than I used to and my clients respect me as a professional.⁣
⁣
The difference? Perceived value.⁣
⁣
I used to present my program as just nutrition coaching, but now I present my program as something that has the potential to transform your life.⁣
⁣
And guess what? My clients get way better results now than ever before.⁣
⁣
You see, what I do as a coach is so much more than just nutrition.⁣
⁣
In fact, I would argue that the nutrition knowledge that is obtained plays a small role in the grand scheme of things.⁣
⁣
It’s 2019...⁣
⁣
You don’t need more information.⁣
⁣
You need individualized application and accountability.⁣
⁣
The mindset that is developed along the way is what truly transforms your life.⁣
⁣
Your relationship with your mind...⁣
⁣
Body...⁣
⁣
Food...⁣
⁣
Relationships...⁣
⁣
Personal development...⁣
⁣
Life in general...⁣
⁣
Coaching is one of the most transformative processes that you can invest in.⁣
⁣
But, don’t invest until you are ready!⁣
⁣
Don’t invest in yourself until you are truly ready to put in the work that it takes to transform your life.⁣
⁣
Because guess what, it’s not going to be easy!⁣
⁣
So if you’re tired of making excuses, click the link in my bio to apply for coaching with me.⁣
⁣
From there, we will schedule a discovery call to see if you would be a good fit for my program iCoach University.⁣
⁣
If so, I will invite to join the team of all of the amazing clients I work with.⁣
⁣
Click the link in my bio!⁣
⁣
What are you waiting for?⁣
⁣
Quit making excuses, it’s time to transform your life!⁣
⁣
#icoachnutrition
The more you PAY, the more you PAY ATTENTION 💯⁣ ⁣ When I first started nutrition coaching, I charged $100 / month.⁣ ⁣ And for the most part, I was more of a babysitter than a coach.⁣ ⁣ Fast forward to now, I charge way more (3-4x) than I used to and my clients respect me as a professional.⁣ ⁣ The difference? Perceived value.⁣ ⁣ I used to present my program as just nutrition coaching, but now I present my program as something that has the potential to transform your life.⁣ ⁣ And guess what? My clients get way better results now than ever before.⁣ ⁣ You see, what I do as a coach is so much more than just nutrition.⁣ ⁣ In fact, I would argue that the nutrition knowledge that is obtained plays a small role in the grand scheme of things.⁣ ⁣ It’s 2019...⁣ ⁣ You don’t need more information.⁣ ⁣ You need individualized application and accountability.⁣ ⁣ The mindset that is developed along the way is what truly transforms your life.⁣ ⁣ Your relationship with your mind...⁣ ⁣ Body...⁣ ⁣ Food...⁣ ⁣ Relationships...⁣ ⁣ Personal development...⁣ ⁣ Life in general...⁣ ⁣ Coaching is one of the most transformative processes that you can invest in.⁣ ⁣ But, don’t invest until you are ready!⁣ ⁣ Don’t invest in yourself until you are truly ready to put in the work that it takes to transform your life.⁣ ⁣ Because guess what, it’s not going to be easy!⁣ ⁣ So if you’re tired of making excuses, click the link in my bio to apply for coaching with me.⁣ ⁣ From there, we will schedule a discovery call to see if you would be a good fit for my program iCoach University.⁣ ⁣ If so, I will invite to join the team of all of the amazing clients I work with.⁣ ⁣ Click the link in my bio!⁣ ⁣ What are you waiting for?⁣ ⁣ Quit making excuses, it’s time to transform your life!⁣ ⁣ #icoachnutrition