Local and Online Nutrition & Lifestyle Coaching

We help people just like you in the Windsong Subdivision, Highland Park, Frisco, Prosper, McKinney, and virtually online anywhere in the US!

We want to help you overcome your struggles in order for you to live your best life once and for all!

What you can expect from iCoach Nutrition:

Personal nutrition coaching to get you into the best shape of your life, for the rest of your life!

What you can expect from iCoach Nutrition:

Personal nutrition coaching to get you into the best shape of your life, for the rest of your life!

Initial Consultation & Assessment

Assess nutrition, exercise, and lifestyle habits
Discuss health, injury history and supplements / medications
Strategize and determine exactly how to reach your goals

100% Full Time Access to your Coach

Expect timely responses, no more waiting around for a week to get your questions answered
Injury, surgery, travel, etc? Don’t worry, adjustments will be provided
Honestly the more questions the better! Questions prompt a chance for us to educate, education drives compliance

Customized Nutrition Coaching

Based on our initial consultation & assessment, we will then begin to customize a program that is individualized to you and your unique lifestyle
Education is a huge part of this process, we truly believe that education drives compliance
Establish healthy and sustainable lifestyle habits that will allow you to truly live your best life!

Satisfaction Guaranteed

My coaching methods have been proven with thousands of clients to date
I am constantly improving my program based on the latest nutrition, exercise and psychology research
I promise you that together, we will get you into the best shape of your life!

Support & Accountability

Weekly check ins
24/7 access to me via text message for questions, support, motivation, accountability, etc.
You will never feel alone or helpless through this process, finally a coach that truly cares!

Access to iCoach Nutrition Facebook Group

Community of support
Articles / Blogs
Infographics
Guides
Recipes
Q & A

APPLY FOR COACHING

coachjustinmurphy

iCoach Nutrition Client Testimonial 🙌 LEFT SID

iCoach Nutrition Client Testimonial 🙌

LEFT SIDE: 9.1.23 / 259 lbs / 48 inch waste
-Sedentary Lifestyle
-Could not get up off the floor, or even out of a low chair, without assistance
- Could not do a squat or lunge to save my life
-Average steps per day 300 - 500

RIGHT SIDE: 2.19.24 / 214 lbs(-45 lbs) / 40 inch waste(-8 in)
Moderate to high activity daily including weight training (20-25 lbs per dumbbell)
-Can now stand up off the floor on my own with no assistance or leaning
-Squatting down to about 12 inches from the floor, lunging to about 8 inches from the floor.
-Average steps per day 9000+ (that’s over four miles)

WHY: Because at 53 years old, you start to understand what they say about your body growing old and getting revenge on you. So, rather than looking forward to being shut in by the time I’m in my seventies, I want to be mobile, active and vital until I’m in my nineties.

HOW: I was so fortunate to be given an opportunity to work with Justin Murphy and https://www.facebook.com/groups/TeamiCoachNutrition/ as part of a fitness challenge through my employer that I couldn’t pass it up. For the first three months, I followed directions (mostly) and did all of my activities(also mostly). Once the challenge was over, I took my winnings (because I was one of the top performers) and invested them in another three months of training; Mid-December through mid-March.

Yesterday, we had our monthly training call and I cannot explain how empowered I have become with my own journey into fitness. I do look forward to seeing the numbers on the scale continue going down, but more importantly I look forward to getting strong (my goal is to do pull ups), and to being able to enjoy physical activities again(biking and hiking), to be there for my grandchildren and maybe their children too, and to be a role model for anyone who might have the slightest bit of interest in doing something to show themselves that they matter.

“Truly I tell you, if you have faith as small as a mustard seed, you can say to this mountain, ‘Move from here to there,’ and it will move. Nothing will be impossible for you.” Mt 17:20

NEW Podcast! I recently had the privilege to be o

NEW Podcast!

I recently had the privilege to be on the @competeeveryday podcast for a 2nd appearance. @jakethompsonspeaks is someone who I consider a mentor as he has always inspired me through his entrepreneurial journey.

Listen Here:

https://podcasts.apple.com/us/podcast/embracing-the-boring-nutrition-to-build-your-best/id1188951747?i=1000642740891

“iCoach founder & nutritional coach Justin Murphy makes his second appearance on the show to discuss the importance of embracing the basics and small shifts to fit your lifestyle vs trying to change everything in your diet. We talk accountability, LEGO blocks, and the importance of consistency.”

Blessed with this life God has provided my family

Blessed with this life God has provided my family and I ❤️

Very grateful 🙏

Estes Park, Colorado August 2023 (Day 2: Part 2)

Estes Park, Colorado August 2023 (Day 2: Part 2)

Estes Park, Colorado August 2023 (Day 2: Part 1)

Estes Park, Colorado August 2023 (Day 2: Part 1)

Estes Park, Colorado (Day 1)

Estes Park, Colorado (Day 1)

This week is my 1st week of 4 day work weeks 🎉

This week is my 1st week of 4 day work weeks 🎉

Today was our 1st Friday family adventure day ❤️

Nutritionist Helps Client Lose 50 Pounds “I’v

Nutritionist Helps Client Lose 50 Pounds

“I’ve worked with Justin for about 8 months so far and see GREAT improvement in my nutrition, fitness, and mindset. Justin does a wonderful job educating you about nutrition and explaining the benefits of a healthy lifestyle. This is like no diet you’ve been on before because it’s not a diet. Justin teaches you how to balance having your favorite, ‘non-healthy’ foods so this plan can last for a lifetime. I’m down 50 pounds and looking forward to even more changes occurring in the next 6+ months!”

-Auriel

Nutritionist Helps Client Lose 30 Pounds “Same

Nutritionist Helps Client Lose 30 Pounds

“Same jacket 3 years later…altered a bit 😉 This photo represents my 30 pound weight loss transformation going from 243 to 213. He has also helped me quit drinking. I have so much more energy and my outlook on life is so much brighter. I’m 47, but I feel like I’m 37! If you want to lose weight and learn how to live a sustainable healthy lifestyle, I would highly recommend Justin and iCoach Nutrition!”

-Lynn

Nutritionist Helps Client Lose 8% Body Fat “Jus

Nutritionist Helps Client Lose 8% Body Fat

“Just finished the dieting phase! While I didn't hit my ultimate goal, I did lose 7% BF so very happy about that. As I look back, I have learned a lot during the first two phases. The most important is that this whole process really is a system. Diet is a critical part but if you don't focus on exercise, sleep, etc., you won't achieve the full results. Next step is the reverse diet as I work my way back to maintenance calories. I am already noticing the extra 200 calories in reducing my hunger levels. I am excited for the last step prior to learning how to eat more intuitively without the need for MyFitnessPal.

Finished the reverse diet this week so back at maintenance mode. Excited to have lost another 1% of body fat while in the reverse dieting phase. Further proof that I shouldn't focus too much on the scale as I actually gained 1.5 lbs.
It is amazing to feel the difference in my energy levels with each successive increase back up.
Excited to now focus on building muscle for the next 8-12 weeks before I do one more short dieting phase to get me under my target BF% of 20% (currently 21.9).”

-Steve

Nutritionist Helps Client Lose 20 Pounds “My jo

Nutritionist Helps Client Lose 20 Pounds

“My journey with Justin began at my highest non-pregnancy weight. After months of making excuses and prioritizing everything over my health, I decided it was time to making a change and have some accountability. I have tried pretty much every diet known to man and been successful on most of them for the first few weeks or months and then I would fall back into old patterns and habits. It became more difficult to lose weight on these diets after I had my second child. That plus age = no bueno. Justin’s program is rooted in educating you on the why behind his method versus just telling you to eat a certain number of calories each day. I learned something new each week and he made sure to ask questions and dig deeper if something seemed off with my results. Justin never stops learning for his clients, which means he never stops imparting knowledge. Over the course of the seven months that I worked with Justin, I lost 20 lbs the right way – by making smart choices about what I put into my body. I am grateful for the accountability that Justin offered, the constant encouragement, even if I was down on myself and even the tough love every once in a while. My journey will never stop, but now I have a foundation of knowledge and information to get me back on the path if I ever veer off.”

-Erica

Nutritionist Helps Client Lose 30 Pounds “When

Nutritionist Helps Client Lose 30 Pounds

“When I started working with Justin and iCoach Nutrition I weighed 173 pounds and and I did not feel healthy and I was ready to make a change. I learned how to prioritize my nutrition, exercise, and lifestyle habits which has completely transformed not only my body, but also my life. I am now happier and healthier than ever before after losing 30 pounds! I think it’s also important to share that these heathy lifestyle changes have significantly helped me to regulate my menstrual cycle and alleviate a lot of the PMS symptoms I was dealing with since being on birth control since I was 14. I was also diagnosed with PCOS and I was under the impression that everything I was dealing with was a result of my diagnosis which was out of my control. Justin and iCoach Nutriton helped to educate, support, and hold me accountable through this process and I couldn’t be more grateful. If you feel stuck in your health journey, I highly recommend that you reach out to him for help!“

– Jhenifer

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coachjustinmurphy

iCoach Nutrition Client Testimonial 🙌 LEFT SID

iCoach Nutrition Client Testimonial 🙌

LEFT SIDE: 9.1.23 / 259 lbs / 48 inch waste
-Sedentary Lifestyle
-Could not get up off the floor, or even out of a low chair, without assistance
- Could not do a squat or lunge to save my life
-Average steps per day 300 - 500

RIGHT SIDE: 2.19.24 / 214 lbs(-45 lbs) / 40 inch waste(-8 in)
Moderate to high activity daily including weight training (20-25 lbs per dumbbell)
-Can now stand up off the floor on my own with no assistance or leaning
-Squatting down to about 12 inches from the floor, lunging to about 8 inches from the floor.
-Average steps per day 9000+ (that’s over four miles)

WHY: Because at 53 years old, you start to understand what they say about your body growing old and getting revenge on you. So, rather than looking forward to being shut in by the time I’m in my seventies, I want to be mobile, active and vital until I’m in my nineties.

HOW: I was so fortunate to be given an opportunity to work with Justin Murphy and https://www.facebook.com/groups/TeamiCoachNutrition/ as part of a fitness challenge through my employer that I couldn’t pass it up. For the first three months, I followed directions (mostly) and did all of my activities(also mostly). Once the challenge was over, I took my winnings (because I was one of the top performers) and invested them in another three months of training; Mid-December through mid-March.

Yesterday, we had our monthly training call and I cannot explain how empowered I have become with my own journey into fitness. I do look forward to seeing the numbers on the scale continue going down, but more importantly I look forward to getting strong (my goal is to do pull ups), and to being able to enjoy physical activities again(biking and hiking), to be there for my grandchildren and maybe their children too, and to be a role model for anyone who might have the slightest bit of interest in doing something to show themselves that they matter.

“Truly I tell you, if you have faith as small as a mustard seed, you can say to this mountain, ‘Move from here to there,’ and it will move. Nothing will be impossible for you.” Mt 17:20

NEW Podcast! I recently had the privilege to be o

NEW Podcast!

I recently had the privilege to be on the @competeeveryday podcast for a 2nd appearance. @jakethompsonspeaks is someone who I consider a mentor as he has always inspired me through his entrepreneurial journey.

Listen Here:

https://podcasts.apple.com/us/podcast/embracing-the-boring-nutrition-to-build-your-best/id1188951747?i=1000642740891

“iCoach founder & nutritional coach Justin Murphy makes his second appearance on the show to discuss the importance of embracing the basics and small shifts to fit your lifestyle vs trying to change everything in your diet. We talk accountability, LEGO blocks, and the importance of consistency.”

Blessed with this life God has provided my family

Blessed with this life God has provided my family and I ❤️

Very grateful 🙏

Estes Park, Colorado August 2023 (Day 2: Part 2)

Estes Park, Colorado August 2023 (Day 2: Part 2)

Estes Park, Colorado August 2023 (Day 2: Part 1)

Estes Park, Colorado August 2023 (Day 2: Part 1)

Estes Park, Colorado (Day 1)

Estes Park, Colorado (Day 1)

This week is my 1st week of 4 day work weeks 🎉

This week is my 1st week of 4 day work weeks 🎉

Today was our 1st Friday family adventure day ❤️

Nutritionist Helps Client Lose 50 Pounds “I’v

Nutritionist Helps Client Lose 50 Pounds

“I’ve worked with Justin for about 8 months so far and see GREAT improvement in my nutrition, fitness, and mindset. Justin does a wonderful job educating you about nutrition and explaining the benefits of a healthy lifestyle. This is like no diet you’ve been on before because it’s not a diet. Justin teaches you how to balance having your favorite, ‘non-healthy’ foods so this plan can last for a lifetime. I’m down 50 pounds and looking forward to even more changes occurring in the next 6+ months!”

-Auriel

Nutritionist Helps Client Lose 30 Pounds “Same

Nutritionist Helps Client Lose 30 Pounds

“Same jacket 3 years later…altered a bit 😉 This photo represents my 30 pound weight loss transformation going from 243 to 213. He has also helped me quit drinking. I have so much more energy and my outlook on life is so much brighter. I’m 47, but I feel like I’m 37! If you want to lose weight and learn how to live a sustainable healthy lifestyle, I would highly recommend Justin and iCoach Nutrition!”

-Lynn

Nutritionist Helps Client Lose 8% Body Fat “Jus

Nutritionist Helps Client Lose 8% Body Fat

“Just finished the dieting phase! While I didn't hit my ultimate goal, I did lose 7% BF so very happy about that. As I look back, I have learned a lot during the first two phases. The most important is that this whole process really is a system. Diet is a critical part but if you don't focus on exercise, sleep, etc., you won't achieve the full results. Next step is the reverse diet as I work my way back to maintenance calories. I am already noticing the extra 200 calories in reducing my hunger levels. I am excited for the last step prior to learning how to eat more intuitively without the need for MyFitnessPal.

Finished the reverse diet this week so back at maintenance mode. Excited to have lost another 1% of body fat while in the reverse dieting phase. Further proof that I shouldn't focus too much on the scale as I actually gained 1.5 lbs.
It is amazing to feel the difference in my energy levels with each successive increase back up.
Excited to now focus on building muscle for the next 8-12 weeks before I do one more short dieting phase to get me under my target BF% of 20% (currently 21.9).”

-Steve

Nutritionist Helps Client Lose 20 Pounds “My jo

Nutritionist Helps Client Lose 20 Pounds

“My journey with Justin began at my highest non-pregnancy weight. After months of making excuses and prioritizing everything over my health, I decided it was time to making a change and have some accountability. I have tried pretty much every diet known to man and been successful on most of them for the first few weeks or months and then I would fall back into old patterns and habits. It became more difficult to lose weight on these diets after I had my second child. That plus age = no bueno. Justin’s program is rooted in educating you on the why behind his method versus just telling you to eat a certain number of calories each day. I learned something new each week and he made sure to ask questions and dig deeper if something seemed off with my results. Justin never stops learning for his clients, which means he never stops imparting knowledge. Over the course of the seven months that I worked with Justin, I lost 20 lbs the right way – by making smart choices about what I put into my body. I am grateful for the accountability that Justin offered, the constant encouragement, even if I was down on myself and even the tough love every once in a while. My journey will never stop, but now I have a foundation of knowledge and information to get me back on the path if I ever veer off.”

-Erica

Nutritionist Helps Client Lose 30 Pounds “When

Nutritionist Helps Client Lose 30 Pounds

“When I started working with Justin and iCoach Nutrition I weighed 173 pounds and and I did not feel healthy and I was ready to make a change. I learned how to prioritize my nutrition, exercise, and lifestyle habits which has completely transformed not only my body, but also my life. I am now happier and healthier than ever before after losing 30 pounds! I think it’s also important to share that these heathy lifestyle changes have significantly helped me to regulate my menstrual cycle and alleviate a lot of the PMS symptoms I was dealing with since being on birth control since I was 14. I was also diagnosed with PCOS and I was under the impression that everything I was dealing with was a result of my diagnosis which was out of my control. Justin and iCoach Nutriton helped to educate, support, and hold me accountable through this process and I couldn’t be more grateful. If you feel stuck in your health journey, I highly recommend that you reach out to him for help!“

– Jhenifer

Load More... Follow on Instagram