Our Story…

Hi, my name is Justin Murphy.

8 months ago, I finally took action on a dream that I had been creating in my head over the last 8 years.

Jimmy, Amanda, Stephany, Rob, Ellen, Alex, & Justin

This is the team that has been built over the last 8 months. The company started as Justin Murphy Nutrition, but the company has outgrown that name and we are now known as iCoach Nutrition.

iCoach Nutrition

i = Individualized, meaning that every single person on this earth has their own individual needs and wants

Coaching = an act of helping people overcome their own struggles in order to
finally start living the life they deserve

People come to us for nutrition coaching, but they leave with a mindset towards life that inspires them to truly embrace the journey of loving their most authentic self and living the life they deserve. Our team will continue to grow and create the impact in this world that it so desperately needs and this is truly empowering.

But why did we start this company? What impact do we hope to have?

2018 – OBESITY EPIDEMIC

We are currently experiencing an obesity epidemic that is taking lives across the nation. How is it that the fitness & nutrition industry generates 80+ BILLION dollars per year but yet we are more unhealthy than ever before?

One word…marketing.

People, companies, etc. target and market to consumers in order to trick you into buying their product or program. Many food and supplement companies are guilty of this as well.

In order to help you overcome your struggles once and for all, my team and I are on a mission to filter out the BS in the industry. Nutrition is not as complicated as most people make it. It’s time to simplify nutrition!

Sleep, food quality & quantity, exercise, hydration, etc. are the most important things to consider with any sustainable healthy lifestyle.

But, that stuff isn’t fancy. It’s boring. It’s a daily discipline that requires consistency and takes time to develop.

That’s the truth. So if you were expecting a magic pill, you came to the wrong place.

iCoach is here to teach you how to live a sustainable healthy lifestyle. We want you to love life! We want you to crush your goals while finding balance and true happiness.

What’s wrong with the old school way of nutrition coaching?

There is a lack of individualization in program design and a failure to add real value to people’s lives.

MEAL PLANS, TEMPLATES, CALCULATORS, AND APPS MAY HELP SOME PEOPLE BUT LIFE CHANGING TRANSFORMATION REQUIRES HUMAN INTERACTION ON A DAILY, WEEKLY, MONTHLY, AND YEARLY BASIS.

Although technology advancement is great, human interaction is absolutely essential. The ability to text your coach and ask a question or do a facetime call at the grocery store is so incredibly powerful.

We can create the best plan in the world for the client, but the reality is that life will happen and the plan may have to shift…A LOT.

You will get sick, you will go on vacation, you might get injured or have to get surgery, your goals will change, etc.

People are not robots, we have feelings. People need community, support and accountability.

This is the foundation on which iCoach was built! We truly listen. We assess your situation and individual needs & wants. We incorporate your “non negotiables.” We create a strategy to help you reach your goals. We help you overcome your struggles in order for you to live YOUR best life once and for all!

Our goal is to make this the last coach or program that you ever have to hire. We provide a truly unique experience. It’s not just about the nutrition coaching, it’s about developing the mindset along the way.

You deserve to feel amazing!

You deserve to look amazing!

YOU DESERVE EVERYTHING THAT YOU HAVE EVER WANTED OUT OF LIFE!

We are on a mission to help as many people as possible overcome their struggles so that they can finally start living the life they deserve. We truly believe that this book will help to transform our reader’s mindset and the lifestyle they live! Enjoy.

eBook coming soon…

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